Business

Daniel Klibanoff – The Mailing Lists for Your Direct Marketing Campaigns

Christopher 2 years ago 2 min read

If you are using emails for your direct marketing campaigns, you must ensure that you have the proper mailing lists for the task. Sales success depends upon your mailing lists and the business message. The content you send out to the customer should be high in quality, have an appealing offer, and have a call to action to invoke the customer to take the desired action. However, the most critical point, the mail must be sent to the right people, or else the whole purpose of your direct marketing campaign will go to waste!

Daniel Klibanoff – Segment your mailing lists correctly

Daniel Klibanoff is a serial entrepreneur from Asheville in North Carolina and an expert in direct marketing with more than 32 years of rich experience in data and marketing solutions. He led his data business to become a prominent data and marketing solutions provider in the direct marketing industry for leading names like Chase Manhattan Bank, Citibank, AARP, Blue Cross Blue Shield, and other prominent companies. In 1982, he started his entrepreneurial journey with just $500.

Innovator in marketing

He is widely respected in the direct marketing industry by his peers for his creative and innovative skills that have led his business clients to earn millions of dollars in terms of revenue. Besides work, he and his wife Cathleen actively participate in charitable causes. Together, they founded Angels Among Us, a non-profit that assists children with college education after consistently committing to civic duty as a volunteer in the community.

The American Heart Association and the Muscular Dystrophy Association have awarded him for his leadership skills and ability to surpass fundraising goals. He has been a Board member for many non-profit organizations and has contributed financially and personally to philanthropic causes. His hobbies include water sports, spending time with family, theatre, photography, and films.

Never buy mailing lists for your business’s direct marketing campaigns

According to him, the mailing list is inappropriate if it does not have the right people. He cautions businesses from buying lists as you do not know how many people will be interested in your offering. Instead, you should understand your client or customer profile and create your segregated mailing lists – at least in this way, you will get the right people to buy your product.

Have a clear idea about your customer

Another mistake that business owners make when it comes to their mailing lists is that they do not have a clear idea about the people to whom the marketing emails are to be sent.

Customer profiling is crucial, and according to Daniel Klibanoff, it is important to spend time knowing your customer well. Spend time learning about your customer’s age, gender, purchasing patterns, demographics, and more to create the appropriate mailing lists. Last but not least, you should pay attention to the details of your content; for instance, you cannot sell a fur coat to a vegan or vegetarian customer.