Business

When is the best time to pitch a reporter?

Christopher 2 months ago 2 min read

Timing is crucial for pitching to a reporter and can decide whether the pitch gets noticed or is ignored. The content of the pitch comes into play later. As a professional from a top PR agency group in India or leading PR companies in India, it is essential to understand the nuances of an effective pitch. It can lead to enhanced chances of successful media outreach and can get your story picked.

Ideal Days and Times

Tuesdays, Wednesdays, and Thursdays are the best days, being the sweet spot. These days are comparatively less chaotic than Mondays when reporters organize their week. Friday sees reporters winding down and preparing for the weekend, thereby reducing the chances of your pitch being picked. Midweek is when reporters are likely settled into their routine and receptive to new pitches.

Optimal Time

The timeframe between 10 am and 2 pm is ideal as this is when most reporters are engaged with their inboxes. Other reasons why this is the best time:

Mid-morning productivity: Reporters in PR companies in India settle in by 10 am and tend to urgent matters.
Pre-lunch slot: Reporters are in a much more focused state before lunch. It makes it an ideal time to review and respond to various pitches.
Post-lunch slump: Try not to send pitches immediately after lunch as there can be a dip in productivity during this period.

Days to Avoid

Avoid Mondays and Fridays!

Mondays are when reporters find themselves sorting through a backlog of weekend emails. This makes Monday less effective for pitching as your message will most likely be lost or overshadowed.

Fridays have reporters wrapping up the week’s work and preparing for the upcoming weekend. There can be a lesser inclination to review pitches and the message might drop down to the bottom of the inbox or even be forgotten altogether.

Low Visibility Period

You should not pitch on weekends as most journalists use this time to disconnect and recharge. Your pitches are most likely going to be overlooked at this time. Moreover, the high volume of pitches received on emails can lead to your pitch being lost.

Tailor your Pitch

Leading PR companies in India understand the preferences and schedules of individual journalists, giving them a significant edge. Learn about the reporter’s routine, their preferred day and time for receiving pitches and any particular patterns in their coverage. This personalized touch can improve your pitch’s chances of being responded to greatly.

Conclusion

The timing of sending your pitch can be as important as its content. Avoiding all days except Tuesday, Wednesday, and Thursday is the way to go. Send your pitch between 10 am and 2 pm as this is when the pitch can most likely be read and responded to. This strategic approach enhances the likelihood of your pitch being noticed, reflecting the expertise and attention to detail expected from a Top PR Agency Group in India or PR companies in India.